Brazil's Holy Week sees tilapia becoming a favorite over cod and other foods due to its stability in price, which is higher than beef but lower than cod. The Brazilian Association of Fish Industries (Abipesca) expects a 10% growth in the trade of processed fish, attributed to new consumer habits and the quality of national production. The country, being the fourth largest tilapia producer in the world, is hopeful for the resumption of exports to the European Union, which have been halted since 2017 due to non-compliance issues. There is also optimism for growth in the tilapia sector in 2021, with an anticipated 20% increase, supported by the control of the pandemic in Asian and American regions and the reemergence of demand.