South Korea: ‘Yeongdong Grape’ promotional activities in the US

Published 2024년 11월 12일

Tridge summary

Yeongdong-gun, a county in South Korea, recently conducted promotional activities in Los Angeles to expand the overseas market for its grapes, a top agricultural export product. The activities, part of a project to support agricultural specialties overseas, involved tastings and introductions at 30 H Mart stores and meetings with importers to explore stable transactions and expansion. Last year, Yeongdong-gun exported 368 tons of grapes, earning $4.6 million, with the main markets being Taiwan, Hong Kong, Vietnam, and Singapore. The county plans to encourage more farmers to export and expand to more countries through such projects.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Yeongdong-gun, Chungcheongbuk-do, held promotional activities in Los Angeles, USA from the 5th to the 12th to develop overseas markets for grapes. This activity was carried out as part of the overseas market sales support project for agricultural specialties, to raise awareness of Yeongdong grapes in the US market and to expand exports. Officials from the Hwanggan Grape Export Association and Hwanggan Agricultural Cooperative held promotional and tasting events at 30 H Mart stores in the US and introduced the taste and quality of Yeongdong grapes to local consumers. They also promoted Yeongdong grapes to Americans by informing them of the event through various promotional media such as newspapers, leaflets, and SNS. In addition, they conducted export negotiations through meetings with H Mart importers. Through this, they explored the possibility of stable transactions and export expansion in the future. Grapes are Yeongdong-gun's top agricultural product export item, and last ...

Source: Agrinet