South Korea: ‘Yeongdong Grape’ promotional activities in the US

Yeongdong-gun, Chungcheongbuk-do, held promotional activities in Los Angeles, USA from the 5th to the 12th to develop overseas markets for grapes. This activity was carried out as part of the overseas market sales support project for agricultural specialties, to raise awareness of Yeongdong grapes in the US market and to expand exports. Officials from the Hwanggan Grape Export Association and Hwanggan Agricultural Cooperative held promotional and tasting events at 30 H Mart stores in the US and introduced the taste and quality of Yeongdong grapes to local consumers. They also promoted Yeongdong grapes to Americans by informing them of the event through various promotional media such as newspapers, leaflets, and SNS. In addition, they conducted export negotiations through meetings with H Mart importers. Through this, they explored the possibility of stable transactions and export expansion in the future. Grapes are Yeongdong-gun's top agricultural product export item, and last ...