The demand for rabbit meat grows in Zimbabwe

THERE is growing demand and consumption of rabbit meat in Zimbabwe, which is expected to drive commercialisation of the cunniculture industry, amid revelations leading hotels are now among major buyers of the meat. Zimbabwe's leading hotels have reportedly hooked on to the rabbit meat craze sweeping across the country by adding rabbit meat to their menus as diners become more discerning, preferring healthy dishes. This also comes against a backdrop of a spike in rabbit meat consumption in Zimbabwe and globally, driven largely by the health benefits of the product. The global rabbit meat market revenue amounted to $6,4 billion in 2017, picking up by 12 percent against the previous year. The amount of rabbit or hare meat consumed worldwide totalled 1,5 million tonnes in 2017, picking up by 2,9 percent against the previous year. The total consumption volume increased an average annual rate of nearly 3 percent from 2007 to 2017. Driven by increasing demand for rabbit meat worldwide, ...