
China emerges as a dominant force in the global blueberry market, boasting vast production spanning tropical to temperate climates. Despite its scale often remaining concealed due to the state policy of closure, the country's prominence is explained by berry specialists. In 2022, China yielded a staggering 525 thousand metric tons (mt) of blueberries across 77.64 thousand hectares (ha), with key varieties including L25, F6, Duke, and Draper. Yunnan province stands out as a pivotal production hub, witnessing a tripled production volume in the area over the last five years. A berry specialist in China anticipates even further expansion, particularly in 2022. Production techniques vary, with Yunnan favoring high tunnels and substrate cultivation while other regions opt for open fields. Despite robust production, China's per capita blueberry consumption remains modest at 0.26 kilogram (kg), with wholesale prices ranging from USD 15 to 22/kg.
In 2023, Peru faced a 25% year-on-year (YoY) drop in fresh blueberry exports compared to 2022, primarily due to the El Niño phenomenon causing a delayed peak season from Oct-23 to Nov-23. An international trade manager highlights the commercial impact, noting the scarcity driving up prices in international markets during the 2023-24 season. The United States (US) led in paying the highest prices for Peruvian blueberries at an average of USD 8.28/kg, followed by China at USD 7.80/kg, and Europe at USD 7.40/kg, based on free on board (FOB) Peru terms.
The executive director of the Chilean Blueberry Committee of Frutas de Chile projects 80 thousand mt for 2023/24 blueberry exports, an 8.5% YoY decrease. The season faces challenges like unpredictable weather and concentrated shipment periods. Despite a 16% YoY decline in exports in W3 of 2024, markets like Asia, the US, and Europe remain prominent, showing fluctuations in demand. Chile anticipates a prolonged season, facilitating more blueberry exports compared to 2022.