According to the Produce Report, global in-shell macadamia nut supply is expected to see an average of 11% annual growth until 2027. Notably, China has become a leading macadamia producer in recent years, with acreage and production in Yunnan and Guangxi provinces increasing yearly. Recognizing China's significance, the World Macadamia Organization (WMO) is actively promoting macadamia nuts in the Chinese market, launching various activities to educate consumers on the nuts' nutritional value and health benefits.
According to local experts, macadamia nut farmers in South Africa should be prepared for high temperatures in mid-summer due to the El Niño phenomenon. The drier weather brought on by El Niño could significantly impact their orchards. To mitigate the effects, experts recommend building a mulch layer in the orchard early to protect the soil and ensure enough organic material is present. High temperatures during low rainfall could spell disaster, but early preparation and understanding of water management can help mitigate the risks and provide relief.
On February 15, 2024, the South African macadamia industry underwent a dramatic change with the launch of an online trading platform by Macadamia Services Management (MSM). The platform is expected to transform the sector by promoting self-regulation and free market participation. MSM aims to stimulate organic growth in the macadamia industry by offering a fair and open platform that encourages market participation without imposing artificial constraints.