- Founded in 2017, born from a historic family of agricultural food merchants dealing with the retail and wholesale marketing of food products. - Products offered include lemons, oranges, strawberries, melon, watermelon, tomatoes, mushrooms, basil, parsley, avocados, broccoli, carrots, and cabbage among others. - Chooses the best products directly from the fields daily, where the work and sweat of farmers are a sign of high quality and authenticity. - Maintains a direct relationship with producing farms, allowing the company to put products on the market in advance, with cost advantages benefiting the final consumers.