- Since its establishment in 1957, the company has been a market leader selling and producing mainly sugar. - As a leading company in its field in Israel, the products also include rice, legumes, cereals, nuts, grains, baking products, couscous, flakes, and more. - The factory is situated on a 100K m² site and has a large logistical center that serves customers 24 hours a day. - In 2006, the company began constructing a sugar refinery, in which the company will manufacture 350 KMT of white sugar annually by distilling raw sugar. -The sugar is manufactured with some of the most advanced technologies in the world and is of the highest quality, as required by international industries and the Israeli market.