The ‘2024 Ocean and Fisheries Outlook’ reported a positive outlook for coastal fishing production, but overall fishery resources are decreasing globally due to overfishing, marine pollution, and poor management. As the demand for marine products continues to increase, alternative marine products are being developed to address the limitations of current seafood production. However, consumer resistance and the potential ‘chasm’ in market adoption are challenges that must be overcome in order for alternative marine products to become a successful growth engine for the future.