The Vietnam Fruit and Vegetable Association (Vinafruit) is leading seven Vietnamese businesses to the Fruit Logistica 2024 exhibition in Berlin, marking their fourth year of participation. The event is a platform for businesses to showcase products and establish trade connections in the fruit and vegetable sector. Despite the European market's significant annual spend on agricultural imports, Vietnamese businesses are cautioned about the EU's control thresholds. Vietnam's fruit and vegetable exports to the EU are projected to grow by 20% or more in 2024, with the main challenge being quality control, particularly pesticide residues. Vinafruit is actively promoting Vietnamese fruits in Europe, seeking new customers and future business agreements.