Retail Intelligence Mini Report: Chocolate/Jelly/Candy Apr-25

Industry News: The Easter weekend of 2025, from April 18 to April 21, triggered a sharp rise in global demand for confectionery products—particularly chocolates, jellies, and candies. Traditional Easter-themed treats such as chocolate bunnies, marshmallow chicks, and assorted sweets experienced a seasonal surge in sales across major markets, including the United States (US) and the European Union (EU). This heightened demand placed upward pressure on prices, especially for seasonal chocolate items and premium confections, which saw limited supply amid rising input costs.

Noteworthy Products: In Mexico, US-manufactured chocolate products continued to thrive, with Mars products securing eight spots in Tridge’s Top 20 list for Apr-25. The M&M’s Mini Package, ranked 2nd overall, remains a crowd favorite, due to the smaller size, with customers noting that it offers a different texture and flavor balance compared to the regular M&M's.