Retail Intelligence Report: Chips/Cookies/Crackers

Market Trends: Localized flavors and private-label products are performing exceptionally well in markets like Italy, France, and Australia. For example, Esselunga Bio Wholemeal Crackers (Italy) and Woolworths Multigrain Brown Rice Crackers (Australia) demonstrate the success of private-label brands that cater to local tastes and offer affordability. In France, Auchan Plain Wavy Peasant Crisps and Belin Monaco Emmental Cracker Biscuits highlight the importance of cultural relevance in product offerings. This trend underscores the growing consumer trust in domestic brands and private-label products, which are often perceived as high-quality yet cost-effective alternatives to global brands.

Noteworthy Products: Healthy Brand Canelicious Cookies stands out in the Mexican market, catering to the growing demand for health-conscious snacks. Sweetened with coconut sugar, it appeals to consumers seeking natural alternatives to refined sugar. Its niche positioning as a low-sugar, better-for-you cookie makes it a noteworthy product in the category.

Industry News: Mars, a multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, paid USD 35.8 billion for Kellanova, which has a diverse brand portfolio that includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, NutriGrain, RxBar, Eggo, and MorningStar Farms in Aug-24. The acquisition accelerates Mars' objective of doubling its Snacking division over the next decade. Mars' focus on scaling up, diversifying into new categories, and shifting away from confectionery was evident in another major public deal in late 2023, such as the acquisition of Hotel Chocolat, a leading premium chocolate brand in the United Kingdom (UK).