Retail Intelligence Report: Juices

Market Trends: Juice pricing varies significantly across global markets, ranging from as low as USD 0.10 per 100 millilitres (ml) to as high as USD 16.23/100 ml. This disparity is driven by multiple factors, including brand origin, product type, and quality. Generally, domestic brands tend to be more competitively priced, benefiting from lower production and distribution costs. In contrast, foreign brands often command higher prices due to import duties, logistics expenses, and perceived premium value.

Noteworthy Products: Summi’s NFC Freshly Squeezed Orange Juice has garnered attention in China, especially among health-conscious consumers. The product is made from organic oranges and boasts a clean label, free from additives and preservatives, making it an appealing choice for those seeking a pure, natural juice option.

Industry News: US orange juice production is projected to decline by 28% in 2025, reaching a record low of 80,000 tons. This sharp drop is primarily attributed to the reduced availability of oranges for processing, particularly in Florida, where citrus greening disease and adverse weather conditions—such as hurricanes and freezes—continue to impact yields. Despite the production decline, US orange juice consumption is expected to remain steady. However, imports are forecast to increase slightly to compensate for the shortfall in domestic supply. With lower production levels, orange juice stocks are anticipated to decrease, potentially leading to tighter market conditions and upward price pressure.