Zero-Sugar Market: Clean Eating and Health Oriented Diets

The zero-sugar market is booming, recently growing at double-digit rates, considerably faster than regular sugar products. As there is greater awareness over potential health issues due to excessive sugar consumption, consumers are seeking to reduce their sugar intake. Yet, as the demand for sweet flavors remains strong, zero-sugar foods spring-up as a possibly healthier alternative. Nonetheless, there are several challenges in the zero-sugar market, as the safety and benefits of consuming some sugar substitutes has been put into question.