The article highlights the export goals and challenges for the Bursa black fig, a high-quality fruit with a long shelf life and a favorite of the British Royal family. The harvest, which started earlier due to above-normal temperatures, is expected to yield around 30 thousand tons this year, with exports mainly to Europe, Middle Eastern countries, Russia, Dubai, and Hong Kong. The Uludağ Fresh Fruit and Vegetable Exporters' Association predicts an export capacity of 13-14 thousand tons this year. There are efforts to expand the market to China, but transportation costs are a concern. The article also mentions that Bursa black figs are grown in Bursa and Aydın, but only the variety from Bursa has the required characteristics for export.