The article outlines the severe challenges faced by the European poultry industry due to the COVID-19 pandemic. The end of containment measures has led to a collapse in out-of-home consumption, which accounts for a significant portion of poultry production, especially for 'small species' like duck, pigeon, and rabbit. Additionally, hundreds of thousands of tonnes of poultry meat and eggs imported from third countries, intended for out-of-home consumption, are now unsellable, causing an oversupply and soaring storage costs. This has resulted in a sharp 12% price drop, threatening the livelihoods of many European farmers and potentially leading to the abandonment of their operations. The crisis is expected to cause thousands of job losses in rural areas and has already lost up to a billion chicks since its onset.