The 2022 China Dairy Merchant Index Report, released in collaboration by Royal FrieslandCampina, the China Dairy Industry Association, and the China Healthcare International Exchange Promotion Association, indicates a notable increase in the public's daily intake of dairy products and compliance with dairy product standards over the past five years. The report, which surveys over 4,000 samples across 28 cities, highlights improvements in milk drinking behavior, frequency, and variety cognition. It also underscores the growing trend towards high-end dairy products and the role of lactoferrin in boosting immunity. Furthermore, the report emphasizes the importance of breastfeeding and the use of lactoferrin-rich infant formula in supporting immunity development. FrieslandCampina has pledged to continue its investment in innovation, health literacy, and the production of diversified products, aligning with the goals of China's dairy industry for 2030.