Fashion also starts in the countryside. And it is precisely from this connection that the Sou de Algodão + Casa de Criadores Challenge is born, the largest competition aimed at fashion students in Brazil. The initiative is from the Sou de Algodão movement, from the Brazilian Cotton Producers Association (ABRAPA), in partnership with Casa de Criadores. The 4th edition has been officially announced and registrations are open until February 28, 2026.