The Izmir Metropolitan Municipality has launched the Mera Izmir project, which aims to support small cattle breeders in the region through the purchase of milk at prices above the market. The project, which has signed milk purchase agreements with 535 shepherds in the first phase, aims to provide a lifeline to small producers, reduce water consumption in agriculture, and provide healthy food to millions in İzmir. The project also includes the support of local seeds and breeds, and has been welcomed by shepherds as a breath of fresh air and a source of hope.