65% of the olive oil sold in Turkey is marketed as 'Ayvalık olive oil'.

Ayvalık Chamber of Commerce President Ali Uçar stated that approximately 65 percent of the olive oil sold across Turkey is marketed under the phrase "Ayvalık olive oil," saying, "While we have a production of 16-18 thousand tons in our region, nearly 100 thousand tons of products are being sold in the market with the 'Ayvalık' label. This situation causes significant harm to both the producer and our brand." Ayvalık Chamber of Commerce President Ali Uçar expressed that they have made intensive efforts to prevent imitation and adulteration in olive oil, stating, "Imitation and adulteration is a great evil that causes a product to lose its value, harms the region, and especially harms the producer. When I talk about Ayvalık, you know that it is a geographical indication and a brand value in our region. This brand value gives the consumer a sense of trust. Imitation and adulteration eliminate all the efforts of this region and harm both the product and the producers in the region. ...