95% of Brazilians notice a rise in prices at the supermarket.

Most Brazilians have noticed an increase in prices over the last 12 months, and more than half expect the trend to continue. The survey "Consumption in Times of Inflation and Reprioritization," conducted by Neogrid in partnership with Opinion Box, indicates that 95% of consumers have noticed a rise in prices and 55% believe in further increases. The survey shows that 82% of respondents have replaced products with cheaper versions, mainly in cleaning products (68.9%), personal hygiene (57.1%), and food and beverages (53.8%). Among the reasons are the search for savings, difficulty in finding preferred brands, and reluctance to pay above-average prices. In the first half of 2025, items such as coffee and eggs had average increases of 42.2% and 8.2%, respectively. Despite the 5.35% inflation over the last 12 months, some consumption habits remain. The survey indicates that 73% of consumers maintain "small pleasures," such as eating out (45%), buying chocolates and sweets (45%), or ...