A Brazilian livestock icon dies, a pioneer of the Santa Gertrudis breed

Cattle rancher Carson Z. Geld, one of the main promoters of the Santa Gertrudis cattle breed in Brazil, died earlier this week. Born in the United States, he arrived very young in Brazil, where he established Pau D'Alho Farm in Tietê (SP), one of the most traditional breeding grounds for the breed. Nationally recognized for his pioneering work in livestock, Geld was fundamental to the consolidation of Santa Gertrudis in the country. His passing in the early hours of last Sunday (8) interrupts a trajectory marked by genetic innovation and promotion of modern selection practices. Carson Geld worked intensively with the Brazilian Santa Gertrudis Breeders Association (ABSG), an initiative that included founding the "Future Heifer and Bull Contest". The event stood out for encouraging rigorous technical criteria in the genetic selection of animals, improving the quality of the national herd. Santa Gertrudis is a synthetic breed, developed in the United States and introduced in Brazil ...