A promising season for Moroccan blueberries

Morocco is about to embark on a new blueberry production season, with forecasts that inspire optimism. The first early varieties will be harvested as early as early December, although the peak of the season is expected from January, with optimum availability from March to June. According to Juan Sainz, representative of the Frutta Group, growing conditions have been particularly favourable this year, giving hope for a high-quality production, with estimates reaching around 80,000 tonnes. Morocco is increasingly positioning itself as a key player in the global blueberry market. The combination of a high-quality product and optimal logistical conditions attracts importers from various backgrounds. European and Middle Eastern markets dominate demand, followed by Asia and North America. “Moroccan blueberries are renowned for their exceptional quality,” explains Sainz. “Consumers, especially those looking for premium products, are increasingly turning to Moroccan fruits, which is ...