The 2023/24 South African blueberry season has been delayed due to a wet winter, causing uncertainties around yield forecasts. However, the quality of the product remains high and the global shortage of blueberries has increased demand and prices, benefiting South African producers. Domestic demand for blueberries is also rising, with a 10-20% increase in consumption at various retail levels. South Africa is also seeking access to the Indian and Canadian markets, and sees China as an attractive prospect. Despite challenges, the South African blueberry sector remains committed to delivering quality products and succeeding in the global market.