Anheuser-Busch InBev (AB InBev) continues to affirm its commitment to promoting responsible beer consumption through the Cheers to Moderation campaign by 2025 in Vietnam.
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The campaign was launched with a series of direct interactive activities with consumers at 6 supermarkets in Ho Chi Minh City. The highlight of the campaign was the introduction of Budweiser Non-Alcoholic Beer (Budweiser 0.0) - an ideal choice for those who love the taste of beer but want to experience a non-alcoholic product, contributing to the diversification of the product portfolio and meeting the needs for various occasions. Since 2021, AB InBev has partnered with local authorities and partners to implement the "Enjoy Beer Responsibly for Someone Who Needs You" campaign nationwide. Following that spirit, in October, the Cheers to Moderation 2025 campaign officially launched with a strong message: "Drink in moderation. Together we win." Within the framework of the campaign, AB InBev organized a series of activities at supermarkets: Mega Binh Phu, Emart Phan Huy Ich, GO! Go Vap, GO! An Lac, GO! Nguyen Thi That, and GO! Mien Dong. Consumers had the opportunity to participate in ...