ABPA & Apex-Brasil launch Brazilian Duck brand

The Brazilian Association of Animal Protein (ABPA) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil) today launched Brazilian Duck, an international brand in the duck meat export sector produced in Brazil. The new international brand under ABPA's management will seek to increase exports in the segment, which has increased its presence on the agenda of animal protein shipments in recent years. With this objective, the expertise accumulated with the consolidated international brands under ABPA's management – Brazilian Chicken, Brazilian Pork, Brazilian Egg and Brazilian Breeders – will serve as a basis for the strategic foundations of the new brand, in addition to supporting – with synergies of actions – the strengthening of this high value-added niche of Brazilian poultry exports. In its strategy, Brazilian Duck will strengthen brand values such as credibility, sustainability, sophistication and excellence (for a premium market), with a special focus on ...