In Peru, Tacna leads the national export of oregano and olives

Between January and July of this year, Tacna was the leader in the export of oregano and olives. In the first case, it concentrated 94% of the total shipments (US $ 10 million 636 thousand of US $ 11 million 342 thousand) and in the second case, 66% (US $ 15 million 923 thousand of US $ 23 million 948 thousand), reported the Association of Exporters (ADEX). Lizbeth Pumasunco Rivera, the Commercial Intelligence coordinator of the Global Business and Economy Research Center of the CIEN-ADEX Exporters Association, said that the region can increase its shipments with added value, since they are of quality, but it must strengthen its skills. “It is important to use business intelligence, analyze statistics (export, production), to identify opportunities and improve productivity and performance. Also promotional mechanisms (participation in fairs, trade missions or business roundtables) as they help to position the offer and minimize risks ”, he explained. Pumasunco added the need to ...