Tridge summary
The article highlights the growing demand for turmeric in the European market, with a focus on the potential opportunities for African suppliers despite competition from established Indian companies. It points out the suitability of Nigeria and Cameroon for turmeric cultivation due to their climate and soil conditions. However, the market faces challenges such as contamination and quality issues with turmeric imports from India. Despite these challenges, African exporters, led by Ethiopia, Djibouti, Madagascar, South Africa, and Nigeria, have managed to expand their share in the European market, with exports experiencing an average annual growth of 18% from 2017 to 2021.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
The demand for turmeric is increasing rapidly and there is great potential in the European market for African turmeric suppliers. However, these turmeric exporters have to compete with established companies from India. The soil and climate conditions in Nigeria are favorable for turmeric. Research shows that Nigeria could play a leading role in the cultivation of turmeric. A study on different soil types in Cameroon yielded similar conclusions. Yet there are still contamination issues and "tampering" with turmeric imported from India. At the moment, African exporters have a limited share of the European market. By 2021, more than half of Ethiopia's turmeric exports ended up in India. A European buyer stated that it would be a challenge to compete with Indian companies and suggested that African suppliers focus on higher value medicinal plants. ...
Source: AGF
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