Recently, Nopson issued an announcement that it plans to issue A-share stocks to specific targets for a total of up to 1.45 billion yuan, with the funds, after deducting issuance fees, intended to be invested in the expansion project of a blueberry base, the construction project of an international small fruit R&D center, and to supplement working capital.
Among these, the "expansion project of the blueberry base" plans to invest 1.221 billion yuan, with 1.1 billion yuan of the raised funds intended to be used. The "international small fruit R&D center" plans to invest 150 million yuan, which will be used for the research and development of new berry varieties, with a construction period of 3 years. According to the announcement, Nopson plans to build a new blueberry plantation in Yunnan province, with an additional planting area of approximately 13,500 acres, with a construction period of 2 years.
Founded in 1999, Nopson is a leading domestic enterprise that researches, produces, and sells pesticide formulations. In recent years, the company has been making large-scale investments in fresh produce consumption. Nopson has established nearly 10,000 acres of dragon fruit and swallow's nest fruit bases in Sanya, Hainan, and nearly 10,000 acres of Hawaiian fruit bases in Guiping, Guangxi, and began entering Yunnan to establish blueberry farms in 2021. However, the results of other specialty crops have not been ideal, and blueberry cultivation has already become the main source of revenue growth for Nopson.
In the 2024/25 production season, Nopson's blueberry production area will be 28,000 acres, with sales exceeding 2 billion yuan, making it one of the top blueberry sales companies in China. In the 2025/26 production season, the production area will be approximately 36,000 acres, and with this fundraising plan, its blueberry planting area will reach 49,500 acres.
As of September 2025, Nopson has invested over 4 billion yuan in the blueberry industry. The company has completed the construction of more than 60 farms and 40 cold chain processing centers, distributed across more than 10 cities (prefectures) in Yunnan province, including Honghe, Wenshan, Chuxiong, Pu'er, Baoshan, Dehong, Dali, and Xishuangbanna, developing into one of the leading single-matrix blueberry industry clusters globally.
Currently, the blueberry brands "Aibeizhuang" and "Midielan" created by Aipuxin have already entered channels including Sam's Club, JD.com, OLE, and Qixian, with supermarket sales accounting for 20-30%. Not only have channels in third and fourth-tier cities been strengthened, but Aipuxin blueberries have also been exported to over 20 countries worldwide. At the same time, Aipuxin is building a blueberry plantation in the Laos Pasong Plateau, with plans to start production next year.
In the third quarter of 2025, Nopson's operating revenue was 40.86 billion yuan. Among its main business components, the fresh produce consumption sector increased by 19% year-on-year, with revenue reaching 18.08 billion yuan, accounting for 49.14%, far exceeding businesses such as pesticides (18.67%).
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