AHDB: Red meat retail performance in Belgium

Beef retail performance Spend on beef products increased by 2.5% year-on-year, due to an increase in average price increase (+2.5%), as volumes purchased remained flat year on year (Kantar, 12 w/e 3 November 2024). Total primary beef volumes saw volumes slightly increase this period (0.1%). This was driven by stewing which saw a 9.3% increase in volumes purchased. This was due to an increase in volumes purchased per shopper. Mince also saw volume growth (+0.8%), due to an increase in frequency of purchase. These increases outweighed declines seen by other primary cuts. Processed beef also saw a slight increase in volumes purchased year-on-year (+0.1%). Sliced cooked meats purchases increased by 2.4% due to an increase in buyers, and beef sausages increased by 25.1% due to increased volumes purchased per buyer. Added value products all saw volume growth this period, most notably with sous vide seeing a 29.5% (461 tonnes) volume increase. Overall, added value products benefitted ...