USA: Alaskan fish looking for new markets

Published 2023년 4월 17일

Tridge summary

The Alaska Seafood Marketing Institute (ASMI) is strategizing to diversify its marketing efforts after reducing its reliance on the Chinese market. This includes opening a regional office in Bangkok for a marketing campaign in Southeast Asia and expanding its Brazilian marketing program across Latin America. In 2020, the institute received $7.5 million from the USDA to promote agricultural trade, which it has now sought to increase with a request for 55% co-financing from the state legislature. The institute has seen success in Southeast Asia and Latin America, particularly in Vietnam, Malaysia, and the Philippines, where Alaska's fish and seafood exports have doubled since 2013.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Hannah Lindof, senior director of strategy at the Alaska Seafood Marketing Institute (ASMI), announced the plans. She met with representatives of the Alaska Legislature Fisheries Committee. Hanna Lindof said that ASMI has already opened a regional office in Bangkok to launch a marketing campaign in Southeast Asia. The institute also expanded the Brazilian marketing program - now it extends to the whole of Latin America. “We will hardly find another multi-billion dollar market [similar to China]. We are looking for many smaller markets to make up for the resulting deficit, ”said an ASMI representative. According to Seafood Source, in 2020, the institute was allocated about $7.5 million from the USDA as part of a program to promote agricultural trade - to diversify the export of Alaskan seafood fish and "decoupling" from the Chinese market. In 2023, ASMI received an additional $4.2 million from the Department under this program and now seeks co-financing of 55% from the state ...

Source: Fishretail