The Ethiopia–Netherlands Seed/Potato Partnership aims to develop the plant propagation material market in Ethiopia, focusing on potatoes, vegetables, fruit, and arable crops. The partnership, funded by the Ministry of Foreign Affairs and involving Dutch agricultural companies and knowledge institutions, will provide high-quality seed and technology, as well as training and services. An Ethiopian expert delegation visited the Netherlands to share knowledge and discuss cooperation in plant breeders' rights, testing and registration, and quality control. A market study conducted in Ethiopia highlights the potential for development in the plant starting material sector, with opportunities for foreign investment in vegetable seed production. However, the study also notes challenges such as a lack of hard currency for seed imports.