The Almond Alliance is advocating for the multi-billion dollar almond industry, highlighting supply chain successes and addressing issues such as product backlog and low grower prices due to high supplies. The alliance's efforts led to the passage of the Ocean Shipping Reform Act and a media blitz that negotiated better receiving windows and container availability. Despite challenges like retaliatory tariffs in the industry's largest markets and Markel Chemicals' controversial proposal in the European Union, the industry is optimistic, with a forecast of about 2.5 billion pounds of crop production in 2023. The almond industry, among others, is advocating for increased Market Access Program (MAP) funding in the upcoming Farm Bill to promote U.S. commodities globally.