ALVIVA GROUP launches a new product category of the KYIVKHLIB brand and enters new segments.

ALVIVA GROUP, a leading player in Ukraine's food industry, announces the expansion of the product range of the KYIVKHLIB brand with a new category of products – dry confectionery (DC). The new category includes wafers, sponge and sugar biscuits, snack straws, and dried biscuits. In total, the brand's product range has been expanded by two dozen new products, marking the largest expansion of the KYIVKHLIB range in recent years. "Diversification and expansion of the brand's product range is a key part of the group's strategy aimed at strengthening our positions both in the local and global markets. Products from the new category will be sold in Ukraine and exported," comments Ivan Lutsiy, Marketing Head of the DC Division at ALVIVA GROUP. "The new products fully meet the current consumer demands for quality and modern taste profiles." Production of products from the new product category began in 2025 at the group's enterprises in Kyiv. The total production capacity is 500 tons of ...