China's cheese market is witnessing rapid growth with a doubling of per capita consumption to 0.23 kg in 2020 and a 66.4% increase in imports in the first five months of 2021. The market is being driven by the children's cheese stick market, with a compound growth rate of 22.6%, reaching over 10 billion yuan in 2021. Despite this growth, China's cheese consumption still lags behind developed countries, accounting for less than 2% compared to their 20-40%. However, there is potential for the market to grow further, especially in cheese snacking and specialty cheeses. The future of the market depends on innovation, understanding consumer needs, and building brand awareness.