Europe: An innovative campaign highlights the sustainability of the dairy sector in Spain

Published 2022년 6월 23일

Tridge summary

The European Union is backing a campaign by the Interprofessional Dairy Organization (InLac) to promote the sustainability and health benefits of the dairy sector. The campaign, running in Spain and Belgium until 2024 with a budget of 2.2 million euros, will highlight the sector's contribution to mitigating climate change, biodiversity preservation, and the rural economy. Despite 72% of the population not consuming the recommended daily amount of dairy products, a study shows that most consider them sustainable and healthy. The campaign aims to further highlight the dairy sector's commitment to natural resource management and climate neutrality. The Spanish government is also providing support to the dairy sector, including State aid worth 159.3 million euros to farmers.

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Original content

The European Union (EU) co-finances an ambitious information campaign presented by the Interprofessional Dairy Organization (InLac) to highlight the sustainability of the dairy sector, as well as the nutritional and healthy values of milk and dairy products. This European program for sustainable dairy products (“Sustainability friendly European dairy proram”) includes actions in Spain and Belgium until 2024 with a budget of 2.2 million euros. The actions will value how producers, the dairy industry, the production of milk and dairy products contribute to mitigating climate change; preserve biodiversity, fight against depopulation; promote rural economy and employment and encourage innovation. The president of InLac, Ignacio Elola, explained this Thursday at the MAPA headquarters this promotional campaign that, under the slogan "Count on European dairy products", integrates communication, advertising and point-of-sale actions. In addition, during the press conference the results of ...

Source: Financialfood