The European fresh fruit and vegetable sector is grappling with significant challenges such as rising costs, logistical issues, and geopolitical instability, including vetoes from Russia, Belarus, and Algeria, and the war in Ukraine. A study by Freshfel Europe and Ailimpo reveals that the sector is facing a disruption in the market after COVID-19, with increased costs affecting competitiveness and supply chain sustainability. The war in Ukraine is further impacting trade, with potential redirection of supply to the EU market from former suppliers in Russia, Belarus, and Ukraine. The situation is leading to diversification of exports and creating challenges for key products like apples, pears, and persimmons.