Analysis of the Japanese matcha export market: The United States, Germany, Malaysia, Canada, and Thailand are the top five trading partners.

In recent years, China's matcha industry has developed rapidly. According to industry forecasts, by 2025, China's total matcha production will exceed 5000 tons, approaching or even surpassing Japan's annual matcha production, but there is still a significant gap in export volume and value compared to Japan. In 2024, Japan's matcha export value was 27.197 billion Japanese yen (approximately 185 million US dollars), with an export volume of 5091.97 tons, and an average price of 5.34 thousand Japanese yen/kg (approximately 36.66 US dollars). Specifically for the target markets, in 2024, Japan's matcha export value to the United States reached 129.07 billion Japanese yen (approximately 88 million US dollars), maintaining the first place; the export value to Germany was 25.53 billion Japanese yen (approximately 173.7 million US dollars), with a year-on-year growth of 103.93%; the third to fifth places were Malaysia, Canada, and Thailand, with the import value of Japanese matcha in ...