In Antalya's Serik district, farmers are successfully cultivating winter watermelons, providing a new income source and meeting demand from hotels, restaurants, grocery stores, and pregnant women. Despite the low market share, the product, sold at 10 lira per kilogram, has met producers' expectations. This year, 110 tons were harvested from a 35-decare greenhouse. However, the trade faces challenges due to competition from early-market watermelons imported from Iran and difficulties in finding workers for harvesting.