How to successfully sell apples to Sub-Saharan Africa?

게시됨 2021년 3월 22일

Tridge 요약

Artyom Gudkov, co-founder of GUDIT, discussed the challenges and opportunities of fruit and vegetable trading in Sub-Saharan Africa, with a focus on apples, in an interview with EastFruit. The region's high demand for apples is hampered by the lack of cold logistics infrastructure, leading to high prices and a limited market. Gudkov suggests that establishing one's own refrigerated warehouses and building a refrigeration chain can control the market and lower prices. He also emphasized the favorable investment climate in Sub-Saharan Africa, with reduced corruption and streamlined customs clearance, which are crucial for fresh produce. Despite the challenges, Ukraine has already found success in selling apples to the region, with countries like Senegal, Cote d'Ivoire, Nigeria, and Mauritius among the largest importers.

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원본 콘텐츠

In an hour and a half interview with EastFruit about the specifics of doing business and trading in fruits and vegetables in Sub-Saharan Africa, Artyom Gudkov, co-founder of Global Ukrainian Distribution, Investment and Trading Company Limited (GUDIT), revealed several surprising aspects of the region's fruit and vegetable business. First of all, attention is drawn to the high price for a fresh apple, which the locals consider an exotic fruit. The prices for this fruit, traditional and everyday for Ukraine, Moldova and other countries of the region, reach $ 1 per piece, which is about 10 times more expensive than the retail price for an apple in Ukraine, Moldova and Georgia now. However, selling an apple to this region is not so easy, because, according to Artem Gudkov, "cold logistics: both cooling and freezing is a real disaster in Sub-Sahara Africa." “However, whoever can build a refrigeration chain in Africa will control the market. And it will not be as expensive as it might ...

출처: Eastfruit