Artyom Gudkov, co-founder of GUDIT, discussed the challenges and opportunities of fruit and vegetable trading in Sub-Saharan Africa, with a focus on apples, in an interview with EastFruit. The region's high demand for apples is hampered by the lack of cold logistics infrastructure, leading to high prices and a limited market. Gudkov suggests that establishing one's own refrigerated warehouses and building a refrigeration chain can control the market and lower prices. He also emphasized the favorable investment climate in Sub-Saharan Africa, with reduced corruption and streamlined customs clearance, which are crucial for fresh produce. Despite the challenges, Ukraine has already found success in selling apples to the region, with countries like Senegal, Cote d'Ivoire, Nigeria, and Mauritius among the largest importers.