Apples from Ukraine and Moldova are selling well in Tajikistan despite high prices and local oversupply due to their higher quality. Imported apples are sold in a different market segment in supermarkets, while local apples are cheaper. The FAO points out that the success of the apple business in Tajikistan lies in product quality and efficient cultivation. Despite increased production, apple prices have dropped, and imported apples are in high demand. The FAO suggests that with a professional approach to business, apple cultivation in Tajikistan can be profitable.