Brazilian apple juice exports experienced a decline in July compared to June but surpassed the volume of July 2019, marking a 17% increase in the first seven months of the year. The revenue from these exports also rose by 20%, totaling US $ 9.9 million. The United States saw a 58% increase in imports of Brazilian apple juice, making it the largest market. The quality of the fruits has led to reduced discards, contributing to increased demand. Stricter disposals for national juice industries have led to a supply shortage, driving up the prices paid by processors.