Vietnam's Deputy Prime Minister, Le Minh Khai, has unveiled a strategic plan to enhance the country's rice export market until 2030. The strategy aims to diversify and stabilize rice export markets, increase the market share of Vietnamese rice, particularly in developed countries, and prioritize high-quality and value-added rice products. The plan also focuses on direct distribution channels in markets and aims to increase the direct export of rice under the 'Vietnam Rice' brand. The Asian market is expected to continue dominating rice exports, with a gradual shift towards high-quality, high-value-added rice. The strategy also emphasizes the need to reduce the export volume while increasing added value and efficiency, and to explore new and potential markets through free trade agreements.