The Brazilian Association of Soy Producers (Aprosoja Brasil) has initiated a new campaign, 'Seja Aprosoja', aimed at encouraging farmers to join one of the 16 State Aprosojas. The campaign will be officially launched on March 9, during the National Opening of the 2022/2023 Soybean Harvest. Producers can visit the Aprosoja Brasil website to choose which State Aprosoja they wish to join and formalize their association. The campaign aims to strengthen Aprosoja's presence in the states and update its producer and soybean production database.