Argentina analyzes blueberry opportunities in the Middle East

Published 2021년 10월 7일

Tridge summary

The Argentine Blueberry Committee, in partnership with the Ministry of Foreign Affairs, has successfully executed five business rounds in two months, reaching new markets in Saudi Arabia and the United Arab Emirates through the use of virtual communication platforms. This strategy has enabled Argentine blueberry exporters to penetrate non-traditional markets, tapping into a premium consumer market in the Middle East. The initiative, aimed at exploring markets that value taste, quality, and sustainability, has been instrumental in introducing Argentine blueberries to these regions. The meetings have received positive reception, with a focus on long-term business relationships, high purchasing power, and a strong preference for quality and social and agricultural certifications. The potential annual market in Saudi Arabia, Bahrain, Oman, and Yemen is estimated at around $15 million, highlighting the significant growth potential for Argentine blueberry exports to these markets.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to what was indicated by the Argentine Blueberry Committee, the worldwide implementation of virtual communication platforms opened a unique business opportunity. They affirmed that in two months, the Argentine Blueberry Committee planned, together with the Ministry of Foreign Affairs, 5 business rounds, an intensity that was unthinkable for “face-to-face”. New operations are completed in Saudi Arabia and the United Arab Emirates, among other new markets. The new communication modalities opened a key opportunity for Argentine blueberry exporters: the possibility of reaching non-traditional markets that, if there were no virtual platforms, would have been more complex to reach, due to the characteristics of the market itself and due to cultural characteristics. of importers, they remarked. For two months, the Argentine Blueberry Committee (ABC) has been organizing, together with the Argentine Foreign Ministry and its representations abroad, a series of business rounds ...

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