The 2024 IBO Report highlights a significant 20% increase in Argentine blueberry exports in the 2023 season, with Europe and North America as the primary markets. Fresh blueberry exports saw a 50% surge due to reduced competition from Peru. Organic production has grown to nearly half of the total, with 92% exported to Europe, especially Germany and the UK. Air transport played a key role in ensuring timely delivery. Argentina's national blueberry sector has adopted a business model emphasizing product quality, sustainable production, and ethical working conditions, contributing to its position in more demanding markets. This success comes after a period of decline due to competition from Peru.