Armed conflict changes strategy. Heineken withdraws from an important market.

Heineken sells Bralima. The corporation is giving up its ownership presence in the Congolese market. A new owner from Mauritius. Who is taking over the brewery's operations? License model. How will Heineken earn after the sale? Armed conflict in the Democratic Republic of Congo and its impact on the corporation's operations. Heineken sells shares in Bralima Heineken has sold its shares in the subsidiary Bralima (full name Brasseries, Limonaderies et Malteries), operating in the Democratic Republic of Congo. Bralima was founded in 1923 by Belgian investors, and since 1986 the company has been controlled by the Heineken corporation - recalls the portal European Supermarket Magazine. The new owner of the African brewery is Elna Holdings Ltd, based in Mauritius, which will take over its operational activities, including brewing beer and distributing finished products. The financial details of the transaction have not been disclosed to the public. Heineken will retain ownership of its ...