Asia beyond China

Published 2021년 11월 19일

Tridge summary

The Confederation of Agriculture and Livestock of Brazil (CNA) has opened a second representation in Asia, this time in Singapore, to explore business opportunities in Southeast Asia. The region, consisting of Singapore, Malaysia, Indonesia, Thailand, and Vietnam, has a combined population of over 470 million and a growing middle class. In 2020, Brazil's agricultural exports to these countries totaled US$ 7.2 billion, with a growth of 32% compared to 2019. The exports were mainly products like grains, animal protein, sugar, and cotton. However, a significant portion of these products were labeled as European or North American brands, but the inputs were Brazilian. This strategy of re-exporting branded products after adding value is a model that Brazilian agribusiness needs to adopt to expand its reach beyond China.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In general, when I hear about the agro trade with Asia, the subject is actually trade with China. It is no coincidence that the country is called the Asian giant. The geopolitical weight and the growing Chinese demand for agricultural products draw more attention than the commercial opportunities that arise in its neighbors. China's power of attraction is so great that we sometimes forget to look to other parts of Southeast Asia, a region with dynamic economies, commercially interconnected and with growing consumer markets. Singapore, for example, has a per capita income above $65,000, with consumers demanding for quality products. Vietnam has a much lower GDP per capita, approximately US$ 2,700, but the country has an expressive income growth, above 30% between 2015 and 2019. Thailand, Indonesia and Malaysia also had an increase in per capita income above two digits. The reflection of the increase in income is directly felt in food consumption. According to FAO data, coffee ...
Source: Cnabrasil

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