Artificial intelligence and automation are reinventing the fresh produce business.

Artificial intelligence and automation are transforming every link in the global supply chain for fruits and vegetables. The recently published Fruit Logistica Trend Report 2026, titled Ctrl+Alt+Refresh, analyzes how emerging technologies are driving efficiency, resilience, and sustainability across the fresh produce sector. The title itself suggests a reboot of the entire system: a reconfiguration of the global fresh produce sector with the help of AI to make it faster, smarter, and more sustainable. The report, produced by Fruitnet Media International in collaboration with Fruit Logistica, combines exclusive survey results with real-life case studies from leading companies and innovators around the world. "AI is no longer experimental, it is essential," says Mike Knowles, managing director of Fruitnet Europe and author of the report. "The fresh produce sector is undergoing a complete transformation as technologies become more useful, affordable, and intelligent. Those who do not ...