A new initiative, funded by the European Union, brings together organizations from Israel, Greece, France, Cyprus, Palestine, Jordan, and Spain to improve the quality of extra virgin olive oil, focusing on process improvement, sustainability, energy efficiency, and marketing. The project aims to provide tools to introduce and position the product in the market and aims to reduce CO2 emissions and protect the environment by helping producers implement sustainable development methods and energy efficiency best practices. The project, which ends in February 2023, has a total budget of 2.9 million euros, with 90% of the funding provided by the EU.