At E-Mart Gyeonggi Gwangju branch, a launch event for the 'Cleaner Ranch Hanwoo' brand was held.

The Ministry of Agriculture, Food and Rural Affairs, the Livestock Environmental Management Institute, Daesung Livestock Company (CEO Kim Chung-yeop), and E-Mart (CEO Han Chae-yang) held a launch event for the "Cleaner Ranch Hanwoo" brand on the 26th at the E-Mart Gwangju branch in Gyeonggi Province. This event is the first occasion where beef produced in "clean livestock farms" is introduced to consumers under the "Cleaner Ranch Hanwoo" brand, a collaborative initiative between related organizations and private companies. Cleaner Ranch Hanwoo is a differentiated brand that emphasizes the environment and cleanliness, selecting and processing only Hanwoo beef produced in farms designated as clean livestock farms. This event is significant as it involves a collaboration between the Livestock Environmental Management Institute, Daesung Livestock Company, and E-Mart to simultaneously promote the spread of the clean livestock farm system and expand the sales channels for farmers, and ...